App for affiliate marketing landing page builder affiliate marketing

Now test the images. If you refer someone to FlexOffers and they earn commission, you also earn commission. This type of content will attract traffic from Google which will then convert into clicks from your site to Amazon. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking make money online graphic design jobs to do online to make money acquire new leads. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates. AWIN also has its own WordPress plugin that makes it really easy to convert a link into your affiliate-specific link. The user can return to your landing page several times before actually becoming a fruitful conversion. The setup costs are similar to using direct deposit, but there are also advantages. There are a few slick features of Rakuten LinkShare that differentiate this platform from the rest. Peerfly stands out from its competitors because it offers a second-tier affiliate program that will earn you five percent of everything your second-tier affiliates sell in their first year. Because they work. I think your structure is How To Make Money As An Amazon Affiliate What To Sell On Ebay Dropship 3. Moreover, you can also ask your users to submit reviews. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. AvanGate is now officially known as 2Checkout, app for affiliate marketing landing page builder affiliate marketing has caused a lot of confusion for many merchants. With such a wide array of advertisers on the CJ Affiliate platform it makes it relatively easy to compare and segment different offers. Thank you for the great information. Yes — I actually own a couple of sites specifically monetized by Amazon promoting computer accessories. I was onto affiliate marketing for life from. The plugin comes with a setting section which allows you to choose how you want to manage and display reviews on your site.

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With such a wide array of advertisers on the CJ Affiliate platform it makes it relatively easy to compare and segment different offers. Average Commission Rate Commission rates are fixed at 30 percent per month, but this commission is paid every month that the referred user is active. It will reach approximately billion Can You Make Money As An Amazon Affiliate Battletech Lance Dropship in retail revenue. This could be as simple as entering their emaildownloading an eBook, nicelogo marketing affiliate affiliate marketing universe even making a purchase. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. The entire appearance of your site depends on the theme you choose. That being said, it is most heavily oriented towards financial, retail shopping fashionsports, beauty, home and garden, and travel products. Shopify is a very popular site building platform for people interested in building eCommerce stores. StudioPress pays a 35 percent commission on all sales made within 60 days of clicking your affiliate link.

Try to explain to your users why these features are great. Lander offers a little but of everything in regard to its features. Lead gen pages, on the other hand, are used to capture information about the visitor. It can be a good way to know more about a product. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link. The Shareasale platform has about 4, merchants listed, of which over one thousand of them are exclusive to them. In that case, you can refer their press releases on their product launch. Owning a small business is like herding cats. Bonus tip — Google the brand or model that you will be reviewing and carefully check what other websites are talking about.

Landing Page Research

Freedom Influencer , views. This is especially true when your links lead users away from conversion-focused content and distract them from taking a desired action. What is your opinion about it? Their commissions start out as low as 2. Many online publishers assume that Google AdSense has a monopolistic stranglehold on the contextual ad market, particularly for smaller publishers I would personally agree with linkshare. Even better, the odds are stacked in your favor. Justin Meister 10, views. Thanks you man that was a great help. Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. This is especially the case when looking to hire freelancers or designers. But what if that customer had a car salesman help them out? Visitors are given two options — download the list, or lose money… and no one wants to lose money. For me I would choose a program with Recurring commission.

I want to find affiliate makerters,to increase our selling printful on etsy selling printables on etsy using templett. MaxBounty is attempting to get ahead of the pack by enforcing very strict anti-spam rules, sometimes onerously so. Many of these benefits will also come in handy for freelancers and employees as. This means you can get to reduce the size of your files, thus enabling much quicker loading times. Latest posts by Jamie see all. Most Read Articles. That being said, 2Checkout does offer products from more than 4, different vendors, home based business start up grant work at home rn new mexico it the leading affiliate network for software and digital products. After all, everyone wants to get paid! We focus on media buying, Facebook marketing, direct response, social and mobile. There are two ways you can start earning money from Google AdSense:. Many thanks for your sound advice. If you are interested about starting out with Amazon Associates then check out my free guide to building an Amazon affiliate site. I would check out my guide to building your own Amazon site. With new cloud hosting providers introducing new server stacks, the price of a high-speed server has been on a decline. Great article, thank you! What makes these testimonials work, you ask? Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. What happens if someone clicks a link and it takes over 5 seconds to load? This means Leadpages will automatically generate you Facebook ads by pulling copy from your Landing page, which can save time and allow you to test different ads at a quicker pace. Your blog will require a lot content. So unlike other emulators the iOS simulator is just as good as testing your site on a real device. There is a big difference between the two,

Best Affiliate Marketing Platforms – NEW 2019 EDITION

Rating is available when the video has been rented. SkimLinks is primarily for established content producers bloggers who want to monetize their content. Average Commission Rate Commissions are fairly low and max out at eight percent. Further reading on landing pages: How to improve landing make money online 2107 how to get my online business started conversion rate Tips for building highly profitable landing pages: Part 1 Tips for building highly profitable landing pages: Part 2. JVZoo was founded in and has since rocketed to near the top as one of the most popular affiliate programs out. When I want to launch a campaign and test an offer faster. Hi Jamie I stumbled upon your site while looking for a honest comparison between Clickbank and CJ affiliates. Maybe we can look forward to hearing in the next few years about more celebrities going from actors and actresses to home-based affiliate marketers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Awa Melvine 3, views. Give them the option of taking it home for the night. Keep in touch. You may be working in the same vertical, with the same payouts, and even the same traffic source, but your landing page can be completely your. Antoine Dupont 36, views. You might also want to promote other compatible items. MaxBounty is pretty easy to get around, and the dashboard is great as it clearly lists the best offers for your niche. The plugin comes with a setting section which allows you to choose how you want to customer return specialist work at home position wayup fun activities work at home and display reviews on your site. YouTube Premium.

Thanks for sharing useful stuff. LinkConnector is probably best for established influencers who work in fashion, apparel, and home niches OR for those who can send traffic to CPA sites for actions like phone calls or completing contact information forms. However… the good news is that most of these landing page providers actually have free trials associated with their membership accounts. That being said, it is most heavily oriented towards financial, retail shopping fashion , sports, beauty, home and garden, and travel products. Whether it is themes, plugins, hosting or other tools — you will find more options to choose from than with any other platform. Hi Rose If you are promoting a high ticket item e. A relative newcomer that was only founded in , ConvertKit has taken the world of email marketing by storm. A pros and cons section is an important feature of any good review blog. Peerfly stands out from its competitors because it offers a second-tier affiliate program that will earn you five percent of everything your second-tier affiliates sell in their first year. I would then advise you to stick to that niche rather than promoting unrelated products like dog leashes and fashion accessories. You can see some of their top payment partners listed below. This feature is not available right now. Compression reduces the size of your page allowing them to be downloaded quicker. Autoplay When autoplay is enabled, a suggested video will automatically play next. Tips for building highly profitable landing pages: Part 2. Even more confusing, the original Avangate name now refers to a payment processor while 2Checkout is the affiliate program, but 2Checkout uses AvanGate to process all of its payouts, making 2Checkout a subsidiary of Avangate.

Landing Pages Builders & Tools

Nowadays, most hosting providers offer a single-click installation option for WordPress. Product Types JVZoo is primarily about selling online courses or getting people to hand over their information to marketing companies, but it has carved out a leadership role in advertising product launches, which occur every single day. The link is from your tracking software Voluum , which contains a link from the affiliate network. There are hundreds of niches that you can proceed with. Hey Jamie! After researching a bit. Most people are going to leave after a few minutes. Finmax provides great trading signals, which makes the trading process look much easier and convenient. Betfair also offers in-play betting that allows users to lock in profits before the match ends. The interactive transcript could not be loaded. Committed to offering all of its clients the safest and most user-friendly experience, 8Binary is the trusted name in the market. The other great thing about cloud hosting is the ability to adjust a number of resources on the fly. Hi Jamie! All rights reserved. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. Reach out if you need help with your conversion rates! Join for free. AvanGate is now officially known as 2Checkout, which has caused a lot of confusion for many merchants. To learn more about the program, their offers, and to see reviews and ratings from some of their active affiliates, be sure to check out their network profile on AffiliateFix.

Amazon does not care that products are put in the wrong category which in part is because Amazon may not allow a seller to use certain categories that are actually the appropriate ones for the products being sold by seller. Another free option, but not as reliable, is Google Developer Tools. Hi, Jamie! No matter where you look, everyone is talking about CBD and the hemp industry. InMotion Hosting is a web hosting company that focus mainly on business users. Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. Published 3 months ago on March 27, First positions on organic Google are usually there for a reason. Thank you so much, I definitely need this! Thanks for this really informative post Jamie! The next video is starting stop. Tradedoubler was founded in by two young Swedish entrepreneurs. My questions are: 1. Committed to offering all of its clients the safest and most user-friendly experience, 8Binary is the trusted name in the market. Time to split test 4 or 5 styles of different landing pages. JVZoo was founded in and has since rocketed to near the top as affiliate marketing for dummies book affiliate marketing how it works of the most popular affiliate programs out. With ethics and consumer protection being How Much Money Did Ebay Make In 2019 Woot Dropship Portal on the agenda, you can rest assured when working with MoreNiche you are working with an honest, trustworthy and transparent company. Total: Niche Information JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote.

Internet Marketing Affiliate Programs

Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. Google AdSense is a program from Google that lets publishers display text, image, and video-based ads on their blog and in lieu they get a commission when a user goes through those ads. Awa Melvine 3,, views. Sign in to report inappropriate content. Some of these suggestions include getting your email readers to sign up for ConvertKit webinars and writing articles about how ConvertKit has helped you build an email list. Another free option, but not as reliable, is Google Developer Tools. Affiliate Marketing is one of the most popular ways to make money through blogging. Johann Affiliates might be a very good way to gain sales and traffic to your site. What you said lifted up my spirit and I wish I can see sales next month or so. How can I get in touch? By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1. Thanks for the comparison, Jamie. My name is Jamie Spencer and I have spent the past 5 years building money making blogs. TryTow does this by providing everything a potential customer would need to know in short, concise textual chunks. LanderApp also offers their users the ability to setup Google Fonts within their landing page, create countdown clocks and even integrate Google Maps and Paypal. I just started an online shop Ukulele and accessories using Shopify and drop shipping with Aliexpress. Thank you so much. You too can solidify your swipe file with the above affiliate landing page examples, using them to craft your own high-conversion landing pages. Even though Google tends to be a bit vague about this, the tech giant suggests that you either minimize redirects or eliminate a bunch of them. Hello Jamie, This is Simon, thank you for your post, it is very helpful for me.

With new cloud hosting providers introducing new server stacks, the price of a high-speed server has been on a decline. Landing pages are powerful. Caching allows your browser to Save a copy of images, stylesheets and javascript files to be used later. ClickBank is superbly positioned for publishers bloggers working in smaller niches. If a user comes to the landing page and spends several minutes analyzing, then we have a great sign. You will need to continue writing good content and promoting it on the right platform. What is the Goal of a Pre-Lander? Sign in to add this to Watch Later. Any advise? The end result was thousands of downloads and millions of dollars generated by hundreds of affiliates using this exact landing page How To Make More Money From Amazon Affiliates Dropship Clothing Uk. Product Types 2Checkout real full time work at home jobs make money online casino off sign up no deposite exclusively involved in software, digital products, and SaaS software as a service solutions. All rights reserved. This is when I focus on other things such as YouTube video marketing, writing periodicals online, and so on. The entire appearance of your site depends on the theme you choose. In which case you would feature those products on the page too — you might also offer a free guide or email series to help people get the most out of their Amazon Alexa device and the compatible accessories. Truth be told, there are few digital marketing areas where affiliate marketing is more commonly and passionately talked about than landing pages. The other great thing about cloud hosting is the ability to adjust a number of resources on the fly. I must say you have some pretty solid information. According to the company, they now have nearly 20, active customers of their email services. Thanks for this post. TryTow does this by providing everything a potential customer would need app for affiliate marketing landing page builder affiliate marketing know in short, concise textual chunks. Category Education.

Many thanks to you for sharing those tips. So, anytime you can no experience work at home social media jobs sports side hustles changes to them according to your needs. Add to Want to watch this again later? Checkout ThriveThemes. I am aware they are too general subjects with lot of sites doing the same, but small online business ideas 2019 how to make easy money online without investment idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget. Project Life Masteryviews. Johann Affiliates might be a very good way to gain sales and traffic to your site. A big part of landing pages is speed. The most popular tool to used is called Gzip. Also check out this page for some alternatives. To check out a lander I made in Leadpages, check out my free checklist. Hi there man, im started a online business in studio recording equipment. You too can use the tactics others have perfected to improve your own landing pages. Entrepreneurship 11 months ago. I would say Shareasale is better for small businesses as the start up costs are app for affiliate marketing landing page builder affiliate marketing little and the support you get is pretty awesome. Please Rate this Article It lets me know what kind of articles to write more of. Unbounce has a wide range of landing page template to choose from, which are focused on everything from click-through pages, coming soon, consultancy, lead generation and. Thanks, Joy. By Zac Johnson. According to the company, they now have nearly 20, active customers of their email services.

Average Commission Rate Commission rates vary wildly depending on the product. The plugin will automatically show you all the settings to write your review. There are hundreds of niches that you can proceed with. Some of the popular plugins you should definitely consider installing on your review blog include:. The page goes between the traffic source and the offer page. FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Thanks, Mahan. Affiliate Marketing is one of the most popular ways to make money through blogging. Employee payments extend further than just the traditional paycheck.

For application for urgent piece of work at home how do i start an online marketing business I would choose a program with Recurring commission. With more and more online businesses becoming involved in affiliate marketing, more opportunities have arisen for bloggers, like you and I, to make money with their blog. Thank you. Or they might just be programmed poorly and contain a lot of useless code. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer. Established inFOREX CLUB the company is the brand name for a group of companies that provides clients from over countries with platforms and services for trading forex, CFDs and other online trading and educational products. Some of these suggestions include getting your email readers to sign up for ConvertKit webinars and writing articles about how ConvertKit has helped you build an email list. What you said lifted up my spirit and I Tricks To Make Money On Ebay Usa Jewelry Manufacturers That Dropship I can see sales next month or so. Peerfly stands out from its competitors because it offers a second-tier affiliate program that will earn you five percent of everything your second-tier affiliates sell in their first year. Flexoffers is another huge affiliate marketing network. Solutions 11 months ago. Autoplay When autoplay is enabled, a suggested video will automatically play. PeerFly only has a limited number of products at the moment, but they have tremendous momentum and are growing by leaps and bounds. This will ultimately allow you to increase your database or mailing list and get more users going to the right place. Flywheel offers blazing fast site speedsfriendly and efficient customer service, industry-leading management tools, and inspiring design.

Should I create some basic article type content before starting to include affiliate links in reviews. You already mentioned some platform. Though these affiliate platforms will take a small cut of any fees generated, they do serve a valuable purpose in the affiliate marketing climate Aggregating offers from different vendors Create a directory or search engine for affiliate marketers to find offers Handle the administrative duties of running an affiliate network. Yes — I actually own a couple of sites specifically monetized by Amazon promoting computer accessories. In addition to these methods, there are numerous other ways that you can try out. Some hosting providers offer free domain name with their hosting plan. Other benefits of the platform also include popup widgets, email integration, lead tracking, viral marketing and more. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. Good knowledge of the product, its features, evolution, and competition, help you write an approachable and expert review. Another one of the highest paying and most popular dating affiliate programs is eHarmony, which is based on the actual earnings that can be made from each referred sale.

End of 2018 Sale

Hi Jamie. SkimLinks also works much like VigLinks in that it uses a plugin or script to create dynamic links in your content to send visitors to higher paying offers from merchants. All of my Amazon sites only have Amazon affiliate links. Let me know how you get on. Their hero image is of a pool rather than people surfing, and there is no call to action above the fold. Thank you for the great information. Speaking of a domain name, it will be beneficial if you buy your domain name from your hosting provider. Thanks Jamie. If they take the appropriate action download, install, pay etc then you get paid. Quite simply a faster web benefits Google in every way, the more quickly people can access information the more search and banner clicks they can perform. Solutions 11 months ago. FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Want even more functionality?

Is this something you think can be profitable? Building a separate landing page specifically for each device type and in some cases even device model. Share Tweet. With possibly the most transparent affiliate network online, we give affiliates access to stats no other program dare, including earning data, conversion stats, demographic information and seasonality trends. Recipes 4, views. Even more confusing, the original Avangate name now refers to a payment processor while 2Checkout is the affiliate program, but 2Checkout uses AvanGate to process all of its payouts, making 2Checkout a subsidiary of Avangate. But what if that customer had a car salesman help them out? Read more articles by Krishna. Landing pages help improve the experience for the user, which will result in boosted conversions and, in some cases, lower ad costs. In this example, my landing page goal is to collect emails in exchange for downloading my campaign launch checklist. Throw some remarketing into the mix and you might be able to turn repeat traffic into additional affiliate revenue. Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation start online business with 100 xan you make money being an online girlfriend produce content on regular basis. Tradedoubler was founded in by two young Swedish entrepreneurs. Affiliate marketing has now invaded Hollywood? Related blog posts and resources: Can't miss Gary Vaynerchuk and Neil Patel, podcast episodes Get paid to take online surveys! And so on. Affiliate Marketing 11 best affiliate program software free affiliate product site ago. The page goes between the traffic source and the offer page. All rights reserved. These are usually juicy keywords that users are searching. SkimLinks is probably best for bloggers who want to write content around the affiliate link rather than add affiliate links to existing products.

The downside is that Shopify is only appealing for people who have physical or digital products to sell and have a need to set up a Shopify store, including site hosting, payment processing, and all the other services offered by Shopify. And then do another blog the same way, right? For example, they have the ability to rotate through the various banners automatically for a product which is a huge advantage when trying to optimize your offers. Features Templates Integrations Pricing Blog. Is this something you think can be profitable? You may get two types of requests in this case. Shopify is an e-commerce platform with hosting options as well as a payment processor. All of my Amazon sites only have Amazon affiliate links. I personally went to sitecare. It allows you to see visitors go through your landing page and make comments and complaints. A relative newcomer that was only founded inConvertKit has taken the world of email marketing by storm. This is especially true when your links lead users away from conversion-focused content and distract them from taking a desired action. The power of PageSpeed Insights comes in the fact that you can download an optimized version of your page. Niche Information 2Checkout works exclusively in digital products, primarily software, How To Make Money Off Ebay Without Selling Anything Bottom Of Lego Star Wars Dropship, and SaaS. They act as the ultimate form of lead generation, while also allows marketers to Is It Possible To Still Make Money On Ebay Mechanical Turk Dropshipping head first into any niche industry and convert cold traffic into valuable and high quality leads. You too can solidify your swipe file with the above affiliate landing page examples, using them to craft your own high-conversion landing pages. The affiliate program pays commissions for sales of any of these products.

Thanks, Mahan. That being said, it is most heavily oriented towards financial, retail shopping fashion , sports, beauty, home and garden, and travel products. Nelson Nascimento Affiliates Director. Because they work. Hopefully I can get sales now on my affiliate blog. You create landing pages to help increase the conversion rate. This is the best way to convert Pinterest audiences. Watch Queue Queue. Insanely thorough! The user clicks on the button on your landing page and they get taken to the offer page. We aim to anticipate, evolve, and think one step ahead of the industry, ensuring that those who work with us do the same. Niche Information JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Cookies expire after 30 days. Continue Reading. Advice from anyone is greatly appreciated!

Unbounce is a well rounded, feature-rich builder that is mostly known for its efficient drag-and-drop editor. Hi Phillip In my experience, Amazon and Shareasale are the easiest platforms to make money. Dynamic text, which matches the text on your page to what someone is searching for on Google, and the ability to tweak the HTML of your landing page are a couple of other useful features that you may deem necessary in your page builder. Alpha Leaders 2, views. The first thing you need is a checklist. I would continue to use Amazon rather than try to start up your own affiliate program. Recipes 4, views. SEO 11 months ago. Flywheel offers blazing fast site speedsfriendly swagbucks tv app iphone swagbucks tv wont autoplay efficient how to get money instantly make money online websites green service, industry-leading management tools, and inspiring design. But it seem that there are many different Affiliate website to be chose and some of them also need pay some fee to begin, so as we just begin to do this, which website is your recommend? If your landing page can properly make your visitors visualize how much better life is after they consume your offer… A successful conversion will have been made, lives are improved, and you make money. Affiliate Networks. Whether it is themes, plugins, hosting or other tools — you will find more options to choose from than with any other platform. Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Build a website for either Amazon or Adsense, never. Landing Pages. Microsoft word tutorial How to insert images into word document table - Duration: Peerfly is a CPA network with a comprehensive list of both digital how does ebay affiliate marketing work affiliate marketing steps physical products.

Mobidea website Join Mobidea. I want to find affiliate makerters,to increase our sale. Their affiliate managers are really good as well and will guide you as to what you need to do to make a successful affiliate scheme for your business. BlueHost are another well known popular web hosting brand and one which I have featured on this website for the past few years, you can read my BlueHost Review to see why. Today, the consumer electronics industry has reached to the peak. This blog will guide you on how you can set up a review blog, what resources you will be required and what options you have to monetize your blog. Dreamhost have been around for a long time and provide a variety of web hosting services from dedicated web hosting, VPS Hosting, managed WordPress hosting and shared hosting. We know it invaded US politics in Washington as some politicians current and retired are silent affiliate marketers or in MLM. However, it is recommended that you read their reviews before making the final decision. Though these affiliate platforms will take a small cut of any fees generated, they do serve a valuable purpose in the affiliate marketing climate. These include:. Their hosting service is pretty much the best considered its price. Offers include products in the health, beauty, supplement, weight loss, and skin care industries. Johann Affiliates might be a very good way to gain sales and traffic to your site. For me I would choose a program with Recurring commission.

This is traditionally the most universal method for making payroll payments. Thanks, Joy. FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Jonny Bradley. The link is from your tracking software Voluum , which contains a link from the affiliate network. Users check the pre-landing page, and they get a sense of what the actual offer is gonna be all about. Installing a WordPress theme is like a piece of cake. In addition to the fast payouts, Flexoffers lets you choose from thousands of affiliate programs to promote, offers various content delivery formats, and more. Be sure to modify your marketing messaging to fit your goals. Did I mean to you? Hopefully I can get sales now on my affiliate blog. Landing pages help improve the experience for the user, which will result in boosted conversions and, in some cases, lower ad costs. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. This is accomplished by offering you over customizable templates in combination with Instablocks — a feature that allows you to build pages faster by using customized branding blocks that you can customize, save, and re-use.